For a leading producer of wafer rolls specializing in private label products, we were tasked with designing packaging that seamlessly aligned with diverse brand identities while maintaining a consistent premium appeal. The challenge was to develop designs that could be adapted across various retailers and product lines, from artisanal baked goods to global chocolate brands.

Our approach centered on creating visually striking yet versatile layouts. For premium lines, we employed rich textures and metallic accents to emphasize luxury, while playful typography and vibrant colors brought energy to family-friendly products. Each design included high-quality product imagery, highlighting the crisp, creamy texture of the wafer rolls to entice consumers.

Through thoughtful use of typography, color schemes, and brand-tailored design elements, the final packaging successfully resonated with target audiences, elevating the product’s shelf presence and reinforcing the quality and value of the private-label offerings. This project demonstrated the impact of strategic, adaptable design in competitive retail environments.