Packaging

Montaña Coffee
Coffee Capsules Packaging

Packaging Design | Project Management

For Montaña Coffee, I was tasked with designing the packaging for their highland coffee blend capsules, with two distinct flavors: Jaguar Guatemala and Tucán Guatemala. The objective was to create a visually striking and cohesive design that reflects the rich, exotic origins of the coffee, while clearly differentiating between the two flavor profiles.

The design concept was inspired by the lush, vibrant landscapes of Guatemala, incorporating wildlife elements to evoke the natural environment where the coffee beans are grown. For the Jaguar Guatemala flavor, I used a sleek, dark background paired with vivid illustrations of the majestic jaguar, symbolizing strength and bold flavor. The Tucán Guatemala packaging features a similarly bold color palette, but with playful toucan imagery, highlighting the brightness and fruity notes of the coffee.

Both designs maintain a minimalist and modern aesthetic, ensuring that the packaging feels premium while standing out on retail shelves. The use of bold illustrations, paired with clean typography and a sophisticated color scheme, creates a sense of luxury and adventure, appealing to coffee connoisseurs who seek both quality and unique experiences.

The result is a cohesive yet distinct presentation for each flavor, offering consumers an immediate visual connection to the origin and essence of the coffee inside.

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