Packaging
Goya Frozen Foods
Packaging design
Art Direction | Packaging Design | Product Photography | Food Styling | Art Production Management | Final Artwork
Goya Foods, an icon in the food industry, renowned for its extensive range of over 2,500 authentic Latin American products, selected us to create packaging solutions for three of their frozen ready-to-eat items.
This project included the complete development of the packaging design, professional photography, and adaptation of Goya’s existing branding and packaging concepts to these new items.
Our goal was to seamlessly integrate these products into Goya’s extensive portfolio, ensuring consistency with their established brand identity, to attract consumers in major supermarket chains across the USA.
