For Caravel Gourmet, I had the opportunity to design packaging for over 30 products in their Gourmet Sea Salt Collection, including jar labels, sampler tins, and stand-up pouches. The goal was to create a consistent, high-end look across all packaging formats while highlighting the artisanal nature of the sea salts.

The design features an elegant, ocean navigation map pattern, reflecting the sea-based origins of the salts and adding a subtle connection to the brand’s commitment to sourcing from pristine waters. Whether it’s the Smoked Sea Salt Sampler tin or the French Fleur de Sel jar, each label emphasizes the product’s unique qualities, including organic compliance, non-GMO, and kosher certification. This design not only ensures brand consistency but also adds visual appeal both on store shelves and online. The stand-up pouches follow the same sophisticated branding, allowing consumers to easily identify the product type while reinforcing the premium quality Caravel Gourmet is known for.